Online Site Builders
These are great for building a modern looking website.
Standard Design and Marketing rules apply.
NoteTo connect to your own domain name, a recurring cost is levied.
You will require seperate facilities for your domain email hosting.
Content Management (CMS) Websites
FREE D.I.Y. Website with Management
There is 1 SQL database allocated to the $66 starter Hosting.
The programs listed below can be automatically installed using your cPanel.
There is extensive instructions for all these CMS websites on the internet.
Most have Forums associated with the CMS.
Noteit is very important to keep up to date with latest version CMS - older versions have security issues.
Google Search Engine - OptimizationAdd your new site to Google : Add URL
Open an Account with Google : Create an Account
Go to Webmaster Tools : Webmaster Tools
Verify your site
Create a site map - see Google's instructions : Online Site Generator
Search engines come out with paid advertising schemes - this advertising has to be approached with caution so you get a return from your investment.
Use Google Business - Edit your business info on Search, Maps & more
Here is a summary of what the Google robot prefers.
No cheating, no hidden text, links, redirects, no duplicate content, etc, just plain old text information about your product incorporated the key words you wish to rank on.
There are hundreds of scams in the name of Search Engine Optimizing (SEO) targeted at businesses desperate to increase their rankings and sales. Good results on an obscure search phrase that nobody is likely to type is pointless. It is better to start correctly, using the criteria above, to achieve a reasonable result.
New information is placed on the web all the time so keep your pages updated. "Setting and forgetting" a web site will allow your site to slip in visibility
Check links to your sites by entering "link:http://yoursite.com" in Google's search box
MarketingInclude a clear call to action in your message.
What do you want the user to do after he or she has followed your presentation?
- Purchase a product?
- Request a proposal and price quotation?
- Ask for more information?
Internet users expect information.
So make sure your message is more than just hype. Add value.
Be an information provider.
If you have a Web site, provide useful background information about your industry, your specialties, your areas of expertise. You will become known as an expert on the Internet, and others -- including potential customers -- will be drawn to you. Check your e-mail regularly.
People on the Internet expect fast response. I recommend checking your e-mail messages twice a day. Respond as quickly as possible. This shows that you're serious about your Internet presence and that you care. Beware of "creativity."
Because the Web allows graphical presentations, it's easy to get caught up in designing something you like -- but that does nothing to sell your product.
Make sure your site communicates and offers value to the user. Make sure it's readable and that it's easy to navigate.
You can be clever and you can be visual. But just remember this favourite advertising maxim: "If it doesn't sell, it isn't creative."
Keep your Web
site changing, so people will come back.
Repeat visitors are more likely to become clients or buyers, and they're more likely to recommend your site to others. To draw users back to your site, you need to keep it changing. Update your material. Take advantage of new technology as it appears. Add new features, new resources, new information.
Project a professional image by correct writing. Even if it's a lowly email message, set the spell check on, double-check it for typos or vague language.
List with Directories apart from the search Engines.
Promote your Internet presence through offline channels
Let your regular customers and the public know about your Internet presence. Put your email address and URL on your business cards, stationary, ads, brochures, packaging, signage anything you can think of.
Get the word out.
This won't help your business and will just get recipients angry. There are much better ways to market your product or service.
If you become a regular user of email, you'll see how annoying it would be if your mailbox got filled up every day with email advertising. There's nothing to be gained by this.
Twitter, Facebook and blogs are great for soft selling.
Set up a Facebook account for your business and link it to your website.
You can then use Facebook as a virtual blog to relate news and product information.
But watch out. Most groups don't tolerate commercial postings. Instead of barging in to hype your product, be a real participant. Lurk and listen. Answer questions and offer help.